Socially Responsible Advertising Altruism or Exploitation? by Judith Schwartz
Presented by : Noura Al ashwli , Abrar hamiddain , Hiba fayad .
A very clever strategy of marketing to a product, its known that people are motivated by there feelings , if you see a company that support any cause or issue in a society , automatically you will support it by buying its products .
BMW , Which is a famous brand selling cars , made a campaign to aware people not to drink alcohol and then drive . this was a nice touch from the company which also increased the sells of it .
Here in Saudi Arabia we have a very strong example of social responsibility advertising , Al Baik Which is a fast food company , made a campaign to aware people of the issue of littering on the streets , it was very successful one , and people loved al baik more because it care about society , even though it still un healthy fast food .
on the other hand not all the companies are doing a social responsible ads to sell products only , Abdul latif Jameel which is originally is a Installment sale company . but it was very popular of its social responsible activates and many different fields , it always support young people to do their own business . and this is a video that produced by them , to encourage young saudi people to work in the different fields .
http://www.youtube.com/watch?v=R25NkzEhWNI&feature=related
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