Done by: Laila Al Hatlani ,Mudi Al Zouman,Sarah Al Balawi
The presentation is all about the interview of Steven Hiller with Milton Glaser about using his famous logo “I ♥ New York” . Milton Glaser Said :“I did the bloody thing in 1975 and I thought it would last a couple of months as a promotion and disappear.” but unacceptably it become a free of charge trademark , used in everywhere not only in New York city , but in the whole world . the secret of this huge success of this logo is because it was the first logo that used symbols in it , it was very simple but creative in that time . and the evdince of this success is that it still used in New York it self , it became part of its identity , and it spread for the whole world . and these pictures are some examples of “I ♥ New York” in different uses and different languages .
these couple logos was lunched in different times by diffrient people but this specific one was modified version to commemorate the attacks of 911 , reading "I Love NY More Than Ever", with a little black spot on the heart symbolizing the World Trade Center site. The black spot approximates the site's location on ManhattanIsland.
ليست هناك تعليقات:
إرسال تعليق