by : Noura Al Ashwli , Abrar Hamidalddin , Nouf Muslam
Reality branding should be honest , reflect the real product , with out exaggeration its real value , it should convince the consumer that it is the good product for him honestly with out lying even if it was silly product they should say that and their ads and their consumer will appreciate this honesty and buy it .
One of the most annoying ads on the TV are the Shampoo ads , its obvious that they are lying , all the shampoo companies bring models with a fixed hair and claim that it become like that after using of this shampoo , actually I believe the theory that all shampoos are the same in content with a different package .
But in the other hand Dove made ad campaign of real beauty , instead of using models with a fake hair and skin to lie on people , they use real women in their ads , they come with the new definition of beauty. Beauty is not about glamour or fame. It’s about every woman and the beauty that it in each of us.
and that was a very cliver idea to attract women to this brand by this soft touch .
Reality branding should be honest , reflect the real product , with out exaggeration its real value , it should convince the consumer that it is the good product for him honestly with out lying even if it was silly product they should say that and their ads and their consumer will appreciate this honesty and buy it .
One of the most annoying ads on the TV are the Shampoo ads , its obvious that they are lying , all the shampoo companies bring models with a fixed hair and claim that it become like that after using of this shampoo , actually I believe the theory that all shampoos are the same in content with a different package .
But in the other hand Dove made ad campaign of real beauty , instead of using models with a fake hair and skin to lie on people , they use real women in their ads , they come with the new definition of beauty. Beauty is not about glamour or fame. It’s about every woman and the beauty that it in each of us.
and that was a very cliver idea to attract women to this brand by this soft touch .
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